As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in her memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.
Business cards are relatively inexpensive, making them a cost-effective marketing tool for small businesses on a tight budget. A local printing company can often produce hundreds of business cards for just a few dollars, and the abundance of online printing companies makes it easy to shop around to find the best deals. If you or a friend or family member possesses graphic design skills, you can even create and produce your own cards with the aid of an online business card program, which can further reduce your costs.
Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner.