Platforms like Twitter and Facebook, were forced to shut down access to certain media accounts that were used to distribute misinformation globally with just one post. The COVID-19 health crisis magnified this issue of disinformation, bringing it to the forefront. This year, brands should focus on highlighting the truth and silencing ‘fake news’ when posting to social media channels.
The Impact of Brand Transparency
If you’re not providing the information consumers want, your competitors will. 66% of consumers state that brand transparency is one of the most attractive qualities in a brand. If you’re more open with the truth, it drives a conversation around that truth, pointing consumers in the right direction of information surrounding your brand.
Update Your Security Settings & Passwords
Ensure all of your channels, social media, email, etc, are secure and verified, to help mitigate the risk of hacks. Unfortunately, 2020 spiked a rise in digital hackers, capable to overtake authentic social media channels, allowing them to disseminate disinformation, causing an digital uproar, seeing as though they appeared to come from a reliable source.
Mitigating the risk of your brand’s subjection to ‘fake news’ is high, providing society is consuming digital content more than ever before since the pandemic. It’s imperative that you put a brand monitoring alert system in place, allowing you to quickly track and manage your online reputation easily.
Don’t pull your brand into controversy by sharing the wrong information. Make sure everyone on your team, including your social media managers, have clear communication guidelines, ensuring 100 % authenticity of the information shared on your brand’s social accounts.