In this digital age of entrepreneurship, it can be challenging to keep up with the rapid changes to the internet. Social Media algorithms change instantly with no warning, leaving you to try to figure out how to effectively market your product or service online. Content marketing may be one of the most challenging facets of small business ownership. What is Content Marketing and why is it so important for my business? Because Content Is King. Here’s why…
Content Marketing Defined
Content Marketing is the use and distribution of digital photos, videos, testimonials, behind the scenes footage, etc. to meet a goal for your business. These goals may include acquiring new customers, retaining current ones, and telling new people your story and why your brand is the best choice for them.
The Impact of Your Content
Experienced marketers are familiar with the old saying, ‘Content is King’ . Without actual content like videos, photos and digital collateral, your brand is a Digital Ghost. The content you create for your brand tells the story of why your brand is the right solution for your target client. Content drives the discussion around your brand and places you in the driver’s seat, giving you the opportunity to capitalize on your differentiation in the marketplace.
Benefits of Content Marketing
Capturing critical moments of impact your business is making and sharing it with your online audience establishes your brand’s reputation and credibility. This results in establishing trust with new potential customers and enhancing your SEO ranking on Google Search organically. This also helps to mitigate negative reviews from hard-to-please customers that may leave a more biased review.
Creating Compelling Campaigns
Developing a compelling campaign is crucial in establishing a trusted brand. It is imperative your brand has competent content that expresses its true value. Content is recyclable and can be repurposed and rebranded. You may use current and past content as a framework for building longer branding campaigns that tell compelling stories about your brand, it’s evolution and increase relatability to your target customer.
Increased Website Traffic
One of the most accurate ways to determine efficacy of a campaign is to monitor the traffic to your website. Creating and distributing compelling content consistently leads to website traffic and brand awareness, thus funneling potential customers to new customers. This is the beginning of creating an effective Sales Funnel.
Improved Search Engine Optimization (SEO)
Have you Googled your brand lately? Does it come up on the first page of your search results? If not, your site and digital marketing content needs to be refreshed and consistently distributed. If your brand does come up on the first page of the search results, which number is it listed? Listing number 2? Listing number 7? Posting compelling content consistently will take you up the ladder on that list to the top search results. With SEO, there is always room for improvement.