Whether you are marketing through television, radio, or social media outlets, your brand is always in the forefront. Every message you send potential customers is representative of your company’s business ethics, so each word needs to be planned carefully. But when trying to appease the general audience in order to draw attention to your brand, you may find that your messages are mixed throughout the different marketing platforms you use.
Mixed message marketing confuses both current and old customers, and can even create a sense of unreliability that is linked to your brand. Customers need to know that they can count on consistent information, service, and even guidance when they come to you looking for it. Consistency helps your business and create authority through your business identity. Here are a few ways to ensure that your marketing efforts are not creating mixed messages: